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How to choose the best keywords (for non-experts)

All of our clients get the same advice when we build web applications or websites for them. We call it the “Field of Dreams” conversation.

Just because you build it, doesn’t mean they’ll come.

Meaning, just because you build an awesome website doesn’t mean that you’ll suddenly be flooded with traffic. You have to get people there first. How do you get them there? Business cards with your web address on them, networking, print advertisements, and SEO (Search Engine Optimization). There are two kinds of SEO: Paid SEO (paid search engine optimization or PPC, also referred to as pay-per-click) and Organic SEO (organic search engine optimization). This article will focus on the very basic essentials that you’ll need to get started with organic seo, that is, ranking on pages for free with Google or other search engines because you have a page they find relevant on the subject.

 

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How to Protect Your Online Business: Reasons Behind the ‘Terms and Conditions’ and ‘Privacy Policy’ Statements

Legendary Lion Web Design thanks Elitza Nicolaou and Kelsy Gill of Revision Legal for providing this guest post.

When you create a business, whether it’s a ‘bricks and mortar’ storefront, a solely online operation, or a combination of the two, your business will require protection.

When operating a physical storefront, the environment and atmosphere created by the ownership can help a customer understand the conduct that is expected of him. Additionally, staff will likely be available to assist the customer with any questions they may have and to readjust his conduct if he is acting in a way that is inappropriate to the business and its reputation. When a business is based online, the owner doesn’t have this same tangible advantage. Yes, a website can be designed to create a certain atmosphere, but you still need to go one step further.

When an online presence for a business is created, its ‘Terms and Conditions’ and ‘Privacy Policy’ statements are often the only chance to create a contract of use between the business and the third-party viewer/user of its website. A website is one of the biggest forms of communication a business can have with a consumer, coming second—maybe—only to its mailing list.

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Ask the Expert: Five Things to Consider When Choosing a Web Host

Ask the Expert is a blog series dedicated to answering your questions regarding entrepreneurship in the digital age.

Selecting a web host isn’t easy if you haven’t done it before. With a multitude of providers ranging from your own web design company to GoDaddy’s monstrous hosting system, navigating the world of web hosting can be tricky. In order to ensure you’re thinking about the best case scenario for your company rather than merely following the pack, here are some suggestions for things to watch out for when entrusting a company to keep you online:

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Client Showcase: MSU National Golf Championship

Legendary Lion is so much more than a web design firm. We offer brand design, search engine optimization and content development services for entrepreneurial clients of all shapes and sizes. Check out what we’re capable of!

Project Discovery

Matthew Myers is the chair of the MSU National Golf Championship, which is the primary project of the California Central Coast Michigan State University Alumni Club based in Monterey, California. The outdated, convoluted static site they had created for the golf tournament was neither informative nor navigable and didn’t come close to embodying the essence of the event.

Held annually at Pebble Beach Resorts, ‘Spartans at Pebble Beach’ pairs a premier golf experience with the very best in California Central Coast hospitality, all while raising funds for the next generation of Spartans.

Web Design

We redesigned his website, spartansgolfpebblebeach.com:

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Ask the Expert: Optimizing your Google My Business listing

Ask the Expert is a blog series dedicated to answering your questions regarding entrepreneurship in the digital age.

When you’re starting or running your own business, it can be tricky to keep track of what types of accounts to maintain and how to optimize them. From Facebook to Yelp! reviews to your website, managing your digital presence can be a full-time job in and of itself. Plus, constraints, recommendations, and best practices are constantly changing, forcing most entrepreneurs to play catch-up or refrain from doing anything at all. The latter is what we all want to avoid since your business will likely suffer without social media and SEO. How do you draw the line?

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Before & After: Western Mountaineering

The Before & After Redesign Series is a Legendary Lion Web Design project aimed at showcasing an overview of our web design process through the lens of well-known existing websites. 

Before & After: Western Mountaineering

In light of REI’s #OptOutside campaign last week, we decided to take a look at other outdoor retailers in need of an e-commerce redesign. Behold, Western Mountaineering:

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Client Showcase: Treehouse Counseling Services

Legendary Lion is so much more than a web design firm. We offer brand design, search engine optimization and content development services for entrepreneurial clients of all shapes and sizes. Check out what we’re capable of!

Project Discovery

Mary Ruth Cross has been working as a Marriage and Family Therapist for over 20 years. She had decided to rebrand her San Ramon Children and Family Counseling Center to reflect the well-rounded, 360-view with which she treats her clients. Because she specializes in play therapy and works primarily with children, she wanted to create a brand that is warm and inviting, gentle and deeply present.

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Ask the Expert: How Technology Has Changed the Realm of Business

Ask the Expert is a blog series dedicated to answering your questions regarding entrepreneurship in the digital age.

With technological advances happening at a faster pace every day, businesses need to dedicate more time to researching technological advances that can be used for their company. Even the simple choice of switching to a new project management software can increase productivity by significant margins, making the participation of leadership in companies to chase down what technology to use all the more critical.

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Before & After: Craigslist

The Before & After Redesign Series is a Legendary Lion Web Design project aimed at showcasing an overview of our web design process through the lens of well-known existing websites. 

Before & After: Craigslist

At Legendary Lion, our mission is to build a better Internet one website at a time. By now, the world is familiar with the lackluster directory that is Craigslist. We took it upon ourselves to do something about this:

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Before & After: The W3 Project

The Before & After Redesign Series is a Legendary Lion Web Design project aimed at showcasing an overview of our web design process through the lens of well-known existing websites. 

Before & After: The W3 Project

At Legendary Lion, our mission is to build a better Internet one website at a time. As such, it was only natural for us to explore where the Internet all began. Behold, The W3 Project:

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