How To Get The Most Out of your Web Designer

Web design is a specialty service.  There is a lot of training and experience that is required before someone can produce significant results in web design.  Results can be measured in traffic, sales, engagement, and functionality just to name a few.

So how do you know if you’re getting the most out of your web designer?  We’ve written this article to give you some tips if you are currently working with a web designer so that you might feel a little more comfortable when you start the web design process.

Quick Web Design Lingo Reference Sheet:

Web Designer: Someone who designs your website.  This is the person that will work in Photoshop, or some equivalent software to create the ‘look and feel’ of your website.

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Quickly Check if your Website is Mobile-Friendly

Wondering if your website is mobile friendly? Try this free tool provided by Google to quickly check if your website is mobile friendly: Google Mobile-Friendly Website Checking Tool.

A responsive website is defined as a site that detects the users’ screen size and orientation and adjusts its layout accordingly. This is a very different idea than a mobile-version site. Mobile sites are designed separately, although carrying many of the CSS or design properties of the full-sized site.

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Poodle Security Vulnerability

On October 14, 2014, a new security vulnerability was discovered called POODLE. This vulnerability deals with SLL 3.0 (secure sockets layer).  This issue affeccts mostly older computers with legacy installations of Internet Explorer 6.0.  If that’s you and your machine, read on.

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Learn How To Manage Your Own Website Using Treehouse

Managing a website can be frustrating if you don’t do it for a living…

Usually, though, that’s because you’re not equipped with the right tools to whip things into shape!

Some people are inclined to learn enough to manage their own website.  Are you one of those people?  There are a lot of options when you’re looking to learn how to code.  Which one is right for you?

I’m here to tell you that Treehouse is amazing.  It’s intuitive.  It’s expansive.  Your first month is free when you click super awesome link below.  Need I say more?

Get Started With A Treehouse Free Trial

How does Treehouse work?

Treehouse works on tracks.  You pick a track (like html) and it starts you off right where you need to be.  You learn with videos, quizes, and challenges.  There are over 100 courses in their library to help you get started.  You can filter them by topic, search them, or just see what is new.

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Make The Internet Work For You – Automate Tasks

Services like IFTTT and Zapier exist to help people connect different web applications together and make certain tasks online automated.  The real value in using these services is saving time.  Invest a little bit of time up front, and get massive returns in time after.

IFTTT is simple to pick up and follows a very simple “if this then that” format.  For instance, when you take a picture on your mobile phone with Instagram and upload it to your account, you can program dropbox to then snag that picture and add it to a specific folder.  Or, when you star an email in gmail, you can have it pushed automatically to your Evernote account.

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What Marketing Online Gets Wrong – And How You Can Do Better

Marketing Online Gets It All Wrong

The internet is filled with pop-ups, auto-playing videos, and more.  All interruptive.  All to disrupt your experience so you can be forced to watch the experience that a company paid 10k for a 30 second spot of your time.

It’s annoying.  You and I both have experienced this.  It’s rarely an occasion where we are delighted to watch, click, sign up, or otherwise engage online.

Current marketing methods get it all wrong.

We get asked to develop websites with pop-ups, auto-playing videos, and other interruptive experiences.  We always have the same response.

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Inound 2014

We attended INBOUND14 – An online marketing conference in Boston.

Inbound14, a magical event where thousands of marketing professionals get together to listen to speakers like Simon Sinek, Malcom Gladwell, and Martha Stewart as they talk about how marketing is changing from an in your face experience to a more organic, inbound, welcoming experience. But what does that mean, exactly?

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What’s Unique About Your Business?

What’s Unique about your business?  You are.  That’s right.  You.  Not the things you sell, not the services you provide.  You’re the most awesome reason your business is awesome.  Do you think it matters what kind of guitar Dave Grohl picks up to play?  Nope.  He’d rock out on everything from a rockband controller to a Charcoal Black Paul Reed Smith Custom 24 with Ivory Bird Inlays. Continue reading “What’s Unique About Your Business?” »

Internet Piracy

In the wake of SOPA and PIPA and the millions of voices that shouted outcries to legislators not to shackle the one of the few profitable industries that America has left, internet piracy still remains. What is internet piracy, and why does it get so much attention?

Music Industry

According to CNN, digital music sales surpassed physical CD sales in January, 2012 [source]. According to Billboard, revenue from global recorded music industry dropped in 2012 by 3% to 16.6 billion, sourced from the Digital Music Report 2012 [source]. According to that same report the following countries showed the following as digital sale percentages of overall sales:

  • China: 71%
  • South Korea: 53%
  • United States: 52%

So what gets pirated the most? Rap music is pirated the most, with jazz holding rear guard.

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Search Engine Optimization

With the newest updates from Google and other search engine providers, search engine optimization is adapting rapidly to stay edgy and effective. So what is Search Engine Optimization? While SEO is not a perfect science, it is still effective in promoting websites to rank higher in search engine results, thus leading to more traffic and business.

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Building websites and web applications since 2010.