The best way to explain SEO is to use an analogy because, quite frankly, it’s half science and half art, and mostly complicated.
If building your website is like building a car, then SEO is like souping up the car’s engine and modifying the car to increase it’s speed and gas mileage. It takes additional time and effort outside of initially designing manufacturing the car.
The first step in good SEO practice is identifying your target audience.
Who is your target audience?
Let’s examine a fictional business to walk through some of this. Take a look at Uncle Bob’s Tree Service.