Mobile apps are a powerful way to connect with your market, collect data on your clients, and provide service to your clients on a new platform. But what is a mobile app, exactly?
Essentially, a mobile app is a computer program that runs on a smartphone, tablet, or mobile device. They’re made available through marketplaces like Google Play, or Apple’s App Store, for instance. These platforms now run on cloud-based solutions, meaning if your phone gets run over by a truck or if you drop it in the water, you can get a new phone, log in, and automatically get all of your apps re-installed.