How to Protect Your Online Business: Reasons Behind the ‘Terms and Conditions’ and ‘Privacy Policy’ Statements

Legendary Lion Web Design thanks Elitza Nicolaou and Kelsy Gill of Revision Legal for providing this guest post.

When you create a business, whether it’s a ‘bricks and mortar’ storefront, a solely online operation, or a combination of the two, your business will require protection.

When operating a physical storefront, the environment and atmosphere created by the ownership can help a customer understand the conduct that is expected of him. Additionally, staff will likely be available to assist the customer with any questions they may have and to readjust his conduct if he is acting in a way that is inappropriate to the business and its reputation. When a business is based online, the owner doesn’t have this same tangible advantage. Yes, a website can be designed to create a certain atmosphere, but you still need to go one step further.

When an online presence for a business is created, its ‘Terms and Conditions’ and ‘Privacy Policy’ statements are often the only chance to create a contract of use between the business and the third-party viewer/user of its website. A website is one of the biggest forms of communication a business can have with a consumer, coming second—maybe—only to its mailing list.

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