How to choose the best keywords (for non-experts)

All of our clients get the same advice when we build web applications or websites for them. We call it the “Field of Dreams” conversation.

Just because you build it, doesn’t mean they’ll come.

Meaning, just because you build an awesome website doesn’t mean that you’ll suddenly be flooded with traffic. You have to get people there first. How do you get them there? Business cards with your web address on them, networking, print advertisements, and SEO (Search Engine Optimization). There are two kinds of SEO: Paid SEO (paid search engine optimization or PPC, also referred to as pay-per-click) and Organic SEO (organic search engine optimization). This article will focus on the very basic essentials that you’ll need to get started with organic seo, that is, ranking on pages for free with Google or other search engines because you have a page they find relevant on the subject.

 

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