E-commerce Security: Six Simple Ways to Lock Down Your Website
The internet keeps improving over the years, and this means more businesses are constantly embracing technology in all forms and making the best use of the internet. One of the solid platforms of businesses today is their online visibility, which opens doors to more opportunities like internet shopping. As this progresses, it is only normal that you observe more internet criminals who hack into accounts.
No business owner would like to lose their hard-earned money through the internet, and as much as we dread this, it happens all the time. However, this isn’t enough reason to quit your internet business altogether, considering that you can always find a way around it not fall into the hands of internet fraudsters and hackers.
Legendary Lion is so much more than a web design firm. We offer brand design, search engine optimization and content development services for entrepreneurial clients of all shapes and sizes. Check out what we’re capable of!
Karyla (Pronounced “Karh-lah”) founded The Acupuncture Clinic Charleston. She had been in practice for many years, with a simple typography logo and website, but she wanted an update to her brand. She needed a new logo and a new website. When we met to discuss her needs, we found that we were going to be working with people who are will to try holistic medicine as a solution, and that this might be their first exploration into non-traditional medicine. The goal was to create something that was a simple that was approachable, soft, and had undertones of something a bit mystic or eccentric.
As we progressed through the design, we met with the client and discussed what worked and what didn’t, always reminding ourselves to place ourselves in the shoes of the clients, branding for what they would identify with. Below, you can see a transition through the iterations we explored until we found the right brand mark.
The Final Brand Design
We really enjoyed working with Karyla on this brand. The abstract triad makes so much sense and connects with philosophical principles of the practice. We’re super happy with how it turned out and we can’t wait to see it on her printed products and signage.
The Acupuncture Clinic Charleston October 16th, 2018Aaron Carpenter
The answer to when you should build a website is simple.
We’re just saying that because we’re a web development company, right? Well, we’re biased, sure, but we know from experience that a website can make or break a business.
Think about it. Marketing and business classes teach the importance of going to market before you have a product. Before you even have have the product itself, you should go to market to make sure there is built up interest in it. This process is pretty quick and simple. We’ll run you through it. Basically, you want to secure interest in whatever your doing or making first then you can get into actually providing and building the business. Most people tend to try to build a business first, then go back and brand or market the product, but that’s a high-risk and low-reward plan. It’s far better to make sure you have interest that will fill orders and get your branding and marketing on point for the people that you’ll be doing business with first. After that, you can focus on making and delivering the product or service.
Light Market Research
Before you do anything, you’ll want to do some light research on the market for your product or service. Basically, you want to aim to find out if people want to buy your thing. If they want to buy your thing, you can start learning more about who wants to and what they’re interested in. That’ll be very helpful information as you move into branding and marketing.
Branding and Marketing
People want your thing! Awesome! Now you should start considering how to package the thing. This is when you’ll start considering making a prototype of a physical product, or structure your service as clearly as you can so you know how you’ll deliver it to each customer. Part of this process is also hiring a designer to help you create a logo and a online presence (website, facebook, instagram, etc).
Selling and Operating
The fun part! After your branding and your marketing, you should have a firm grasp on how to make and deliver the thing, who you’re delivering the thing to, and how the thing will look and feel when it’s delivered.
You’re going to want to have your website up far before you open your doors to your business. Having your website up in advance will help you market a big opening to your product or service, and allow you to focus on running the show when you open your doors. If you wait until your doors are open, you will experience less interest, and less traffic.
When to Build a Website October 16th, 2018Aaron Carpenter
The answer to when you should build a website is simple. Now.
You’re going to want to have your website up far in advance of opening your doors. You can use your website to generate interest in your grand opening which will put you at a strong advantage when you do open your doors for business. Also, when you open your doors, you’re going to be focused on a lot of things that go into running a new business. Anything you can prepare ahead of time is helpful so that you can focus your attention on the most important areas of running your new business.
Before You Open
Before you open your business, you should have a solid website and branding in place. This is going to help you promote who you are and give you credibility in the eyes of the people you want to be doing business with. You’re going to want to have a professional email address (firstname.lastname@example.org), a logo, and a website up. You can direct people to these assets to build interest and promote an opening, or a launch of a new service.
You’ll most likely want to start looking around for a designer to link up with. They’ll be able to walk you through your brand design, web design, and perhaps print design (business cards, letterhead, package design, etc). You could try to do these things on your own (We have a guide for how to build a website on your own if you want to give it a shot – The No Bull$#*! Guide to Building a Website on Your Own), but it will probably show through in your work, and customers might not take you as seriously.
Depending on the designer, the process to design a brand and a website could take anywhere from two weeks to two or three months. You’ll want to ask your designer what their timeline looks like. If you want to launch two months before you open and your designer is going to need two months to create everything for you, you’ll want to start at least four months before you plan to open your doors for business.
2-3 Months before Open
Your website and branding should definitely be wrapped up a couple months before opening. This will leave you plenty of time to network, gearing up for the open. You can make connections, show you’re legitimate, and start generating that interest and on-boarding new clients and customers. Your branding and website will be crucial components in how people perceive your business. How well your brand is aligned with your audience and how well your website outlines and describes what you do will help shape the opinion of how credible your customers think you are.
When your business opens, you’ll primarily be focused on making sales and delivering the product or service. Your time will be spent getting deals in place and delivering on those deals. Your time will be very precious, and you’ll probably not want to spare a lot of time working on creative like your brand and website, because you’ll be focused on running your business and dealing with day-to-day demands of operations. If you wait until you open to start work on your website or branding, you’ll really be stacking up everything you need to be focused on. Even if you can handle it all at once, the quality of the outcome of your website and branding will probably suffer from your divided attention. It’s better to get on it and have it all set ahead of time than to wait until your attention is spread thin running a new business.
But I’m Already Busy! I have tons of orders! Do I still need to build a website?
It’s always better to be generating more interest in your services and be over-capacity than it is to have less. Besides, you can always scale up by hiring new employees, or re-structuring how you make and deliver your service to meet demands. You may be missing out on more growth opportunity by not having an online presence or proper branding. Just remember, at any time you can throttle back how much you’re taking on. Think about it this way:
You can’t make the phone ring when you want it to, but you can always take the phone off the hook.
Having more interest than you can handle is always better than not having enough interest. Stay ahead of it and you’ll keep growing as fast as you like!
When to Build a Website for a New Business April 20th, 2018Aaron Carpenter
All of our clients get the same advice when we build web applications or websites for them. We call it the “Field of Dreams” conversation.
Just because you build it, doesn’t mean they’ll come.
Meaning, just because you build an awesome website doesn’t mean that you’ll suddenly be flooded with traffic. You have to get people there first. How do you get them there? Business cards with your web address on them, networking, print advertisements, and SEO (Search Engine Optimization). There are two kinds of SEO: Paid SEO (paid search engine optimization or PPC, also referred to as pay-per-click) and Organic SEO (organic search engine optimization). This article will focus on the very basic essentials that you’ll need to get started with organic seo, that is, ranking on pages for free with Google or other search engines because you have a page they find relevant on the subject.
Ask the Expert is a blog series dedicated to answering your questions regarding entrepreneurship in the digital age.
Selecting a web host isn’t easy if you haven’t done it before. With a multitude of providers ranging from your own web design company to GoDaddy’s monstrous hosting system, navigating the world of web hosting can be tricky. In order to ensure you’re thinking about the best case scenario for your company rather than merely following the pack, here are some suggestions for things to watch out for when entrusting a company to keep you online:
Ask the Expert is a blog series dedicated to answering your questions regarding entrepreneurship in the digital age.
With technological advances happening at a faster pace every day, businesses need to dedicate more time to researching technological advances that can be used for their company. Even the simple choice of switching to a new project management software can increase productivity by significant margins, making the participation of leadership in companies to chase down what technology to use all the more critical.
Web design is a specialty service. There is a lot of training and experience that is required before someone can produce significant results in web design. Results can be measured in traffic, sales, engagement, and functionality just to name a few.
So how do you know if you’re getting the most out of your web designer? We’ve written this article to give you some tips if you are currently working with a web designer so that you might feel a little more comfortable when you start the web design process.
Quick Web Design Lingo Reference Sheet:
Web Designer: Someone who designs your website. This is the person that will work in Photoshop, or some equivalent software to create the ‘look and feel’ of your website.
Mobile apps are a powerful way to connect with your market, collect data on your clients, and provide service to your clients on a new platform. But what is a mobile app, exactly?
Essentially, a mobile app is a computer program that runs on a smartphone, tablet, or mobile device. They’re made available through marketplaces like Google Play, or Apple’s App Store, for instance. These platforms now run on cloud-based solutions, meaning if your phone gets run over by a truck or if you drop it in the water, you can get a new phone, log in, and automatically get all of your apps re-installed.
When you set up a new iOS device or need to restore information on one you already have, your iCloud backup makes it easy.