How to choose the best keywords (for non-experts)

All of our clients get the same advice when we build web applications or websites for them. We call it the “Field of Dreams” conversation.

Just because you build it, doesn’t mean they’ll come.

Meaning, just because you build an awesome website doesn’t mean that you’ll suddenly be flooded with traffic. You have to get people there first. How do you get them there? Business cards with your web address on them, networking, print advertisements, and SEO (Search Engine Optimization). There are two kinds of SEO: Paid SEO (paid search engine optimization or PPC, also referred to as pay-per-click) and Organic SEO (organic search engine optimization). This article will focus on the very basic essentials that you’ll need to get started with organic seo, that is, ranking on pages for free with Google or other search engines because you have a page they find relevant on the subject.

 

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Ask the Expert: Five Things to Consider When Choosing a Web Host

Ask the Expert is a blog series dedicated to answering your questions regarding entrepreneurship in the digital age.

Selecting a web host isn’t easy if you haven’t done it before. With a multitude of providers ranging from your own web design company to GoDaddy’s monstrous hosting system, navigating the world of web hosting can be tricky. In order to ensure you’re thinking about the best case scenario for your company rather than merely following the pack, here are some suggestions for things to watch out for when entrusting a company to keep you online:

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Ask the Expert: How Technology Has Changed the Realm of Business

Ask the Expert is a blog series dedicated to answering your questions regarding entrepreneurship in the digital age.

With technological advances happening at a faster pace every day, businesses need to dedicate more time to researching technological advances that can be used for their company. Even the simple choice of switching to a new project management software can increase productivity by significant margins, making the participation of leadership in companies to chase down what technology to use all the more critical.

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How To Engage Social Media Effectively as a Business

The short answer is: use it regularly. Obvious, eh?

Since we know you’re going to want the long answer, we suggest you strap in and work through understanding your audience, providing value up front for free, and taking care to spend your time wisely.

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How To Get The Most Out of your Web Designer

Web design is a specialty service.  There is a lot of training and experience that is required before someone can produce significant results in web design.  Results can be measured in traffic, sales, engagement, and functionality just to name a few.

So how do you know if you’re getting the most out of your web designer?  We’ve written this article to give you some tips if you are currently working with a web designer so that you might feel a little more comfortable when you start the web design process.

Quick Web Design Lingo Reference Sheet:

Web Designer: Someone who designs your website.  This is the person that will work in Photoshop, or some equivalent software to create the ‘look and feel’ of your website.

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Mobile Apps vs Mobile Responsive Web Applications

Mobile apps are a powerful way to connect with your market, collect data on your clients, and provide service to your clients on a new platform.  But what is a mobile app, exactly?

Essentially, a mobile app is a computer program that runs on a smartphone, tablet, or mobile device.  They’re made available through marketplaces like Google Play, or Apple’s App Store, for instance.  These platforms now run on cloud-based solutions, meaning if your phone gets run over by a truck or if you drop it in the water, you can get a new phone, log in, and automatically get all of your apps re-installed.

icloud restore

When you set up a new iOS device or need to restore information on one you already have, your iCloud backup makes it easy.

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How Much Does A Website Cost?

We get this question a lot.

How much does a website cost?

It’s a fair question.  But we re-phrase it back to our potential clients so they can clearly understand what they’re asking.

Well, that’s like asking how much a house costs… it depends…

It’s not surprising that it’s the first question asked, and it’s not surprising that it’s not that simple to answer.

We’ll go on to help our clients understand what it depends on and what their options are before committing to investing in web development work.  Since we do this often, we thought it’d be helpful to share with all of you so that you’re better equipped if you’re going to go shopping for digital development or graphic design services.

First, no matter what you’re looking for, you’re going to have some basic costs.  Let’s go over them quickly. Continue reading “How Much Does A Website Cost?” »

Copying Mail by IMAP To Google Apps (Or another server)

If you just want the goodies step by step scroll to the bottom of this post.

SO.  There I was, migrating mail from one legacy server to Google Apps.  I’m familiar with IMAP and POP3, but I wasn’t getting very far using Office 365 and Google’s User Sync tool to get the mail imported.  The furthest I could get was getting the labels to add programmatically through the sync tool.  However, no mail would transfer with it.

After some experimenting, I found a solution at the time of this post that is confirmed to work that I hope other administrators might find helpful. Continue reading “Copying Mail by IMAP To Google Apps (Or another server)” »

How To Make Sure Your Website Connects With Your Audience

The discovery processes at the start of a project is really the most important phase in a web design process because it shapes the trajectory of your project.  One of the best things you can do to make sure your website connects with your audience is to ask yourself who you’re doing business with.

What are their concerns?  What makes you unique?  Why should they do business with you (and not a competitor)?

We walk our clients through a guided open-ended questionnaire that helps us understand these questions. Continue reading “How To Make Sure Your Website Connects With Your Audience” »

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