Inound 2014

We attended INBOUND14 – An online marketing conference in Boston.

Inbound14, a magical event where thousands of marketing professionals get together to listen to speakers like Simon Sinek, Malcom Gladwell, and Martha Stewart as they talk about how marketing is changing from an in your face experience to a more organic, inbound, welcoming experience. But what does that mean, exactly?

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What’s Unique About Your Business?

What’s Unique about your business?  You are.  That’s right.  You.  Not the things you sell, not the services you provide.  You’re the most awesome reason your business is awesome.  Do you think it matters what kind of guitar Dave Grohl picks up to play?  Nope.  He’d rock out on everything from a rockband controller to a Charcoal Black Paul Reed Smith Custom 24 with Ivory Bird Inlays. Continue reading “What’s Unique About Your Business?” »

Internet Piracy

In the wake of SOPA and PIPA and the millions of voices that shouted outcries to legislators not to shackle the one of the few profitable industries that America has left, internet piracy still remains. What is internet piracy, and why does it get so much attention?

Music Industry

According to CNN, digital music sales surpassed physical CD sales in January, 2012 [source]. According to Billboard, revenue from global recorded music industry dropped in 2012 by 3% to 16.6 billion, sourced from the Digital Music Report 2012 [source]. According to that same report the following countries showed the following as digital sale percentages of overall sales:

  • China: 71%
  • South Korea: 53%
  • United States: 52%

So what gets pirated the most? Rap music is pirated the most, with jazz holding rear guard.

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Search Engine Optimization

With the newest updates from Google and other search engine providers, search engine optimization is adapting rapidly to stay edgy and effective. So what is Search Engine Optimization? While SEO is not a perfect science, it is still effective in promoting websites to rank higher in search engine results, thus leading to more traffic and business.

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Top Ten Effective Call to Action Phrases

As a design firm located in Traverse City, Michigan, Legendary Lion Web Design understands the importance of standing out in a crowd. Some of the clients we serve are in very competitive industries and need an internet presence that sets them apart from their competitors. One instrument that really makes a difference in getting our clients their “Lion’s Share of the Web” is including a call to action, above the fold, on their website.
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What is a Backlink?

Backlinks are the links that direct traffic to your website from other websites. The number of backlinks you have is an indicator to search engines of the authority or popularity of your website. Search engines like Google, Bing, and Yahoo will use these links to assess the order in which their search results are displayed. If you website has more high quality backlinks than your competitor, you’re on the right track to ranking higher in the search engine.

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Managing Your Interactions on the Web

Part of what makes the internet so amazing is the diversity of ideas and information that is immediately available. If you need a question answered, Google it. After that search, you may find yourself blazing around the internet looking at websites you’ve never visited before, browsing Facebook, or listening to new music. Before you know it, hours have gone by and you’ve made many new connections on the web.

It’s important to choose who and what you’re interacting with. In the age of information where you are pummeled with advertisements, call to action statements, legal statements, and shout outs to Facebook and Twitter by all of your favorite Fortune 500 companies at the end of their commercials, you naturally start improving your ability to process loads of information everyday. You try to remember what is important and discard the rest as not worth remembering.
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What is a Call to Action?

So, What is a call to action? A call to action is a statement, graphic, or otherwise loud attention grabbing ‘thing’ that asks the user to accomplish a goal. The goal should be something that the business or web application owner ultimately desires of the user. Goals are often e-mail address forms, trial sign-ups, program or media downloads, donation requests, registrations, or something of that nature.

Call to Action Buttons

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Internet Expansion IPv6 Launch Date June 6, 2012

When the internet was first created, each device required an address to uniquely identify it to the rest of the network and devices. These numbers serve much like the address to your house, only in this system the number must be completely unique to each device. Since the internet launch in 1983, millions more of devices require a number to identify them to the internet. At the rate we are accelerating these connections, the amount of addresses available are running low.

IPv6

IPv6 is a roll-out of a new system that provides plenty more numbers to identify devices with. 128 bits into address space, or 3.4×10^38th, or 340 trillion trillion trillion addresses.

340,000,000,000,000,000,000,000,000,000,000,000,000

There are already 5.5 billion mobile phones in the world, exhausting what would be available in IPv4 address space.
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What does Trackback and Pingback Spam Do?

Linkbacks and Trackbacks are newer ways for bots to increase the number of links pointing back to a target website. Essentially, these bots roam the web, bouncing from site to site, posting fictitious comments that include links back to their target website. This is important because search engines treat links back to a website as credibility and will rank websites higher credibility higher in search results. On the surface, that is what is happening, but the details of the process are far more complicated.

What can you do to prevent unwanted linkbacks and trackbacks? Steps you can take to prevent Linkbacks and Trackbacks

A lot, actually. Although the bots and software are becoming ever more advanced, there are preventative measures you can take to prevent these annoyances.
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Building websites and web applications since 2010.