Brand Design & Identity Systems
First impressions matter. In our digital world, your brand is the visual representation of your business – your overall “look and feel.” But branding isn’t just about looking good – your logo, fonts, styles, imagery, and tone all tell a story. Let us help you share yours.
Your logo is the visual representation of who you are and how you do business. A good logo is a mark that your audience can recognize. A great logo tells a story that your audience identifies with and understands.
We work with you through our unique design briefing process to identify what your story is. Once we know the story, we can explore the best visual representations of your business.
- Design Brief Session
- Identify Primary Ideas / Symbols
- Revision + Review
- Final Files (Deliverables)
- Image and Art Files (.ai, png, jpeg, svg)
- Color Guides
An identity system is a 10-20 page guide for your brand. It includes logo usage do’s and don’ts, colors, typography, and brief audience descriptions. An identity system keeps your brand consistent, and is especially important if you have people on your team to keep them informed and on track.
After your logo is designed, we can build additional assets like a favicon for your website, a brochure with supporting visual brand elements, or digital ads with your brand and messaging.