How To Get The Most Out of your Web Designer

Web design is a specialty service.  There is a lot of training and experience that is required before someone can produce significant results in web design.  Results can be measured in traffic, sales, engagement, and functionality just to name a few.

So how do you know if you’re getting the most out of your web designer?  We’ve written this article to give you some tips if you are currently working with a web designer so that you might feel a little more comfortable when you start the web design process.

Quick Web Design Lingo Reference Sheet:

Web Designer: Someone who designs your website.  This is the person that will work in Photoshop, or some equivalent software to create the ‘look and feel’ of your website.

Continue reading “How To Get The Most Out of your Web Designer” »

Mobile Apps vs Mobile Responsive Web Applications

Mobile apps are a powerful way to connect with your market, collect data on your clients, and provide service to your clients on a new platform.  But what is a mobile app, exactly?

Essentially, a mobile app is a computer program that runs on a smartphone, tablet, or mobile device.  They’re made available through marketplaces like Google Play, or Apple’s App Store, for instance.  These platforms now run on cloud-based solutions, meaning if your phone gets run over by a truck or if you drop it in the water, you can get a new phone, log in, and automatically get all of your apps re-installed.

icloud restore

When you set up a new iOS device or need to restore information on one you already have, your iCloud backup makes it easy.

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How Much Does A Website Cost?

We get this question a lot.

How much does a website cost?

It’s a fair question.  But we re-phrase it back to our potential clients so they can clearly understand what they’re asking.

Well, that’s like asking how much a house costs… it depends…

It’s not surprising that it’s the first question asked, and it’s not surprising that it’s not that simple to answer.

We’ll go on to help our clients understand what it depends on and what their options are before committing to investing in web development work.  Since we do this often, we thought it’d be helpful to share with all of you so that you’re better equipped if you’re going to go shopping for digital development or graphic design services.

First, no matter what you’re looking for, you’re going to have some basic costs.  Let’s go over them quickly. Continue reading “How Much Does A Website Cost?” »

How To Make Sure Your Website Connects With Your Audience

The discovery processes at the start of a project is really the most important phase in a web design process because it shapes the trajectory of your project.  One of the best things you can do to make sure your website connects with your audience is to ask yourself who you’re doing business with.

What are their concerns?  What makes you unique?  Why should they do business with you (and not a competitor)?

We walk our clients through a guided open-ended questionnaire that helps us understand these questions. Continue reading “How To Make Sure Your Website Connects With Your Audience” »

How much SEO do you need?

The best way to explain SEO is to use an analogy because, quite frankly, it’s half science and half art, and mostly complicated.

If building your website is like building a car, then SEO is like souping up the car’s engine and modifying the car to increase it’s speed and gas mileage.  It takes additional time and effort outside of initially designing manufacturing the car.

The first step in good SEO practice is identifying your target audience.

Who is your target audience?

Let’s examine a fictional business to walk through some of this.  Take a look at Uncle Bob’s Tree Service.

Continue reading “How much SEO do you need?” »

What Are Organic Search Results?

Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being paid advertisements.

In contrast, non-organic search results may include pay per click advertising.

Here are some examples of paid and organic search results:

Continue reading “What Are Organic Search Results?” »

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