Ask the Expert is a blog series dedicated to answering your questions regarding entrepreneurship in the digital age.

When you’re starting or running your own business, it can be tricky to keep track of what types of accounts to maintain and how to optimize them. From Facebook to Yelp! reviews to your website, managing your digital presence can be a full-time job in and of itself. Plus, constraints, recommendations, and best practices are constantly changing, forcing most entrepreneurs to play catch-up or refrain from doing anything at all. The latter is what we all want to avoid since your business will likely suffer without social media and SEO. How do you draw the line?

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