Company Culture

We’ve been developing a winning internal culture over years of business that sets us apart from other agencies. We rely on this foundation of principles while working with clients. These ideas guide us when making decisions on the vision for the future of our company.

Legendary Lion Creative Agency Principles

  1. Honesty, transparency, and candor. Guide clients to what’s best for them and their business, not what’s best for sales. Make decisions that are in the client’s best interest. Maintain communication.
  2. Always be improving. Develop a genuine interest in advancing your skills through professional development to improve yourself and the company as a whole.
  3. Be willing to share experience for the benefit of others. Follow an abundance mindset. Be forward-giving in value with what we know now for everyone’s benefit. This positions us as an industry think-leader and credible authoritative firm.
  4. Encourage clients to participate and learn, but encourage them to lean on our knowledge and expertise. We work best with founders who are experts in their field but trust our expertise in ours. We listen closely to what they have to say and we expect them to do the same when we offer updates and advice.
  5. If things are going poorly, ask this question “Am I doing damage control, or can I find a way to turn the situation into a positive outcome”? There is usually a way to take a negative experience, or set of circumstances, and turn it into a positive outcome. Take a step back and choose to work toward a positive outcome. Handling yourself in this way shows character.
  6. Cultivate a healthy willingness to learn from your peers, and willingness to share your knowledge with your peers.
  7. Before “speaking the geek”, ask if the client would like to know more, then demonstrate the knowledge if asked. Don’t show off or lean into ‘industry lingo’ in an attempt to establish credibility. Keep the conversation at the client’s level and demonstrate your credibility and authority through clear communication and advice.
  8. Clear tasks, scope, and revisions with clients first. Do not make assumptions.
  9. You’re responsible for your zone. At Legendary when you’re given an area of responsibility, what happens in that area is your responsibility.
  10. Treat your peers with respect.
  11. Take initiative to solve problems.
  12. Develop the ability to know where to look for the answer, if the knowledge isn’t immediately available. Be candid with clients if you don’t know the answer, but assure them you’ll return with one.
  13. Be aware of gold-plating. Document where things can be improved if not part of original scope, and assist clients in planning ahead for those improvements. Make use of the feature “Shelf-List” and where necessary and if it must be included in the project before completion, change orders and timeline adjustments.
  14. Manage client expectations. Avoid making promises and over-selling. Check in on expectations frequently and add context to tasks and goals in terms of what we’re aiming for.
  15. Punctuality. Client’s time is important, as is yours. Show up meetings on-time and prepared.
  16. Offer insight and improvements when inspired. We encourage discussions that have potential to improve projects.
  17. Always operate from a “That is possible” attitude, followed by what it would take to make that thing possible.
  18. Think critically about your advice and the project.
  19. Develop the ability to take criticism, even from unqualified people, with grace.
  20. Recognize when you’re moving against the creative flow of work, and reach out for help or move on to something else until you are inspired to solve the problem “with the flow”.
  21. Be the expert. Lead the calls and interactions, ask for information and feedback when important, but do not end conversations with “Does that make sense?” or “What do you think we should do?” to the client. You’re the professional, they’ve hired you for your expertise. Keep the tone of conversation as an authority on the execution of the project.
  22. Be dedicated to seeing projects successful and businesses grow.
  23. Don’t overthink or overcomplicate, if you feel stuck, move on… and come back to the problem – and seek out the help of your colleagues.
  24. Keep the project on track and in scope. Moving goal posts requires another assessment of the project.
  25. If it’s worth doing, it’s worth doing well. Avoid cutting corners.
  26. Nothing is ever perfect. Avoid perfection-paralysis, but strive for greatness in your work.
  27. Our failures do not define us, what is important is to focus on finding what we can learn from them and remember to apply those lessons moving forward.
  28. Quality over quantity.