Before & After: Western Mountaineering

The Before & After Redesign Series is a Legendary Lion Web Design project aimed at showcasing an overview of our web design process through the lens of well-known existing websites. 

Before & After: Western Mountaineering

In light of REI’s #OptOutside campaign last week, we decided to take a look at other outdoor retailers in need of an e-commerce redesign. Behold, Western Mountaineering:

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Meet the Team: Kayla Keenan, Art Director

Kayla is the driving force behind all design elements both inside and outside the Legendary Lion office. Her keen eye and respect for the client’s wishes makes her an invaluable asset to the team. Here’s a look at Kayla’s thoughts on her work:

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