October 20, 2018 Aaron Carpenter

The Acupuncture Clinic Charleston

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Project Discovery

Karyla (Pronounced “Karh-lah”) founded The Acupuncture Clinic Charleston. She had been in practice for many years, with a simple typography logo and website, but she wanted an update to her brand. She needed a new logo and a new website. When we met to discuss her needs, we found that we were going to be working with people who are will to try holistic medicine as a solution, and that this might be their first exploration into non-traditional medicine. The goal was to create something that was a simple that was approachable, soft, and had undertones of something a bit mystic or eccentric.

 

The Evolution

As we progressed through the design, we met with the client and discussed what worked and what didn’t, always reminding ourselves to place ourselves in the shoes of the clients, branding for what they would identify with. Below, you can see a transition through the iterations we explored until we found the right brand mark.

iteration-animation

The Final Brand Design

3c-01-cropped

 

Client Feedback

We really enjoyed working with Karyla on this brand. The abstract triad makes so much sense and connects with philosophical principles of the practice. We’re super happy with how it turned out and we can’t wait to see it on her printed products and signage.

About the Author

Aaron Carpenter My name is Aaron Carpenter and I've been building web applications since 2002. Helping shape internet experiences for people to best match what their users are looking for, and creating web applications that become online tools to help manage businesses is what I love to do most.

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