Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being paid advertisements.
In contrast, non-organic search results may include pay per click advertising.
Here are some examples of paid and organic search results:
Organic search results are improved with better content (the copy of your website page) and better meta (the descriptive code behind a page). Specialists can be hired to improve your Search Engine Optimization. Search engine optimization specialists have an array of tools they can use to check the competition of keyword phrases, the health of the website, and the overall domain authority of the website.
Paid results can also have search engine optimization methods applied to them. Google provides a higher rank to paid results that have a higher “quality score” which is a score determined by the content on the page that is linked, and how it pairs with the relevancy of the advertising link and description.
The basic rule of thumb is this, create great content that users are interested in and will share, hire a professional web developer to make sure your markup is clean and your page load time is optimized, and hire a search engine optimization specialist to review and improve the pages of your website to rank on phrases that you’re interested in.