Meet The Team

A team of expert digital specialists


Aaron Carpenter

CEO and Web Architect

With a Bachelor’s degree in Small Business & Entrepreneurship, Aaron has extensive education in business and marketing practices.  He is very active in many business groups in Traverse City, Michigan, including being a member of BNI.  He has over 12 years of experience in web development and is a certified Google Partner.

In 2011, Aaron founded Legendary Lion Web Design to help small businesses grow and succeed.  Web marketing is a powerful tool, and Aaron is passionate about showing businesses how to benefit from it.


Josh Watson

Web Designer & Developer

Josh brings over 10 years of web design and development experience to the Lions’ Den. His passion for website design and attention to details gives him the drive to create beautifully clean websites.

The world of web design is constantly growing and improving. Josh adapts to this rapid pace, taking in every bit of helpful information he learns along the way.


Billy Roberts

Web Designer & Developer and SEO

Billy has managed teams in both the business and private sector at home and abroad. He brings years of previous project management (and a little design) experience to his role at Legendary Lion.

He is passionate about helping clients see the positive impact that great web design and marketing can have on businesses of all kinds.

In his free time, you’re likely to find Billy at a pub telling you about a new beer you have to try, watching English Premier League soccer, or going to a concert. And on a good day, all three.


Joey Breithaupt

Web Developer

Joey began his coding career with a strong interest in software, and software solutions. Over the course of learning new languages, he discovered the languages of the web and fell in love with whole process of bringing a site to life, especially web animation. When he’s not working on websites, Joey enjoys spending time with friends and family, building software, and learning new and exciting ways to solve problems with programming.