Aaron Carpenter

CEO and Web Architect

With a Bachelor’s degree in Small Business & Entrepreneurship, Aaron has extensive education in business and marketing practices.  He is very active in many business groups in Traverse City, Michigan, including being a member of BNI.  He has over 12 years of experience in web development and is a certified Google Partner.

In 2011, Aaron founded Legendary Lion Web Design to help small businesses grow and succeed.  Web marketing is a powerful tool, and Aaron is passionate about showing businesses how to benefit from it.

Josh Watson

Web Designer

Josh brings over 10 years of web design and development experience to the Lions’ Den. His passion for website design and attention to details gives him the drive to create beautifully clean websites.

The world of web design is constantly growing and improving. Josh adapts to this rapid pace, taking in every bit of helpful information he learns along the way.


Connor Hansen

Web Developer

I discovered web development while studying computer engineering and immediately fell in love with the process. I now spend time making custom sites for friends, family, and local businesses. When I’m not creating beautiful solutions, I enjoy snowboarding, playing guitar, and I also make a webcomic with my friend, Alex.

Billy Roberts

Project Manager

Billy has managed teams in both the business and private sector at home and abroad. He brings years of previous project management (and a little design) experience to his role at Legendary Lion.

He is passionate about helping clients see the positive impact that great web design and marketing can have on businesses of all kinds.

In his free time, you’re likely to find Billy at a pub telling you about a new beer you have to try, watching English Premier League soccer, or going to a concert. And on a good day, all three.


Kelly Elizabeth


Kelly worked as a Systems Engineer before beginning her entrepreneurial journey as a Content and Transformational Coach under the Transformational Coaching Method of the Holistic MBA.

She now helps small businesses engage their audience with meaningful content and brings two years of editing, content creation, and copywriting to the Lions’ Den. Her work has been featured in Huffpost Women, The Holistic Entrepreneur Association, Best Kept self, and other top, online publications.