As a design firm located in Traverse City, Michigan, Legendary Lion Web Design understands the importance of standing out in a crowd. Some of the clients we serve are in very competitive industries and need an internet presence that sets them apart from their competitors. One instrument that really makes a difference in getting our clients their “Lion’s Share of the Web” is including a call to action, above the fold, on their website.
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Backlinks are the links that direct traffic to your website from other websites. The number of backlinks you have is an indicator to search engines of the authority or popularity of your website. Search engines like Google, Bing, and Yahoo will use these links to assess the order in which their search results are displayed. If you website has more high quality backlinks than your competitor, you’re on the right track to ranking higher in the search engine.

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Part of what makes the internet so amazing is the diversity of ideas and information that is immediately available. If you need a question answered, Google it. After that search, you may find yourself blazing around the internet looking at websites you’ve never visited before, browsing Facebook, or listening to new music. Before you know it, hours have gone by and you’ve made many new connections on the web.

It’s important to choose who and what you’re interacting with. In the age of information where you are pummeled with advertisements, call to action statements, legal statements, and shout outs to Facebook and Twitter by all of your favorite Fortune 500 companies at the end of their commercials, you naturally start improving your ability to process loads of information everyday. You try to remember what is important and discard the rest as not worth remembering.
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So, What is a call to action? A call to action is a statement, graphic, or otherwise loud attention grabbing ‘thing’ that asks the user to accomplish a goal. The goal should be something that the business or web application owner ultimately desires of the user. Goals are often e-mail address forms, trial sign-ups, program or media downloads, donation requests, registrations, or something of that nature.

Call to Action Buttons

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When the internet was first created, each device required an address to uniquely identify it to the rest of the network and devices. These numbers serve much like the address to your house, only in this system the number must be completely unique to each device. Since the internet launch in 1983, millions more of devices require a number to identify them to the internet. At the rate we are accelerating these connections, the amount of addresses available are running low.

IPv6

IPv6 is a roll-out of a new system that provides plenty more numbers to identify devices with. 128 bits into address space, or 3.4×10^38th, or 340 trillion trillion trillion addresses.

340,000,000,000,000,000,000,000,000,000,000,000,000

There are already 5.5 billion mobile phones in the world, exhausting what would be available in IPv4 address space.
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Linkbacks and Trackbacks are newer ways for bots to increase the number of links pointing back to a target website. Essentially, these bots roam the web, bouncing from site to site, posting fictitious comments that include links back to their target website. This is important because search engines treat links back to a website as credibility and will rank websites higher credibility higher in search results. On the surface, that is what is happening, but the details of the process are far more complicated.

What can you do to prevent unwanted linkbacks and trackbacks? Steps you can take to prevent Linkbacks and Trackbacks

A lot, actually. Although the bots and software are becoming ever more advanced, there are preventative measures you can take to prevent these annoyances.
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